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This web site states the following, "Situated 83kms from Christchurch, sign posted, just off SH75, only 10km by road before Akaroa Village." We noticed that the web page stated " We are one of the Holiday Parks on the peninsula situated on the waters edge." It also said " Two large level terraces have powered and non-powered sites. 3 standard cabins have superb views of the harbour. Neighborhood shopping, hotel, garage, great 12 hole golf course and Barrys Bay cheese factory are nearby. For Directions to Duvauchelle Holiday Park. Click anywhere on the map above. Click the Get direction button." The header had duvauchelle holiday park as the highest ranking optimized keyword. It is followed by accommodation, motorhome, and campervan which isn't as ranked as highly as duvauchelle holiday park. The next words duvauchelleholidaypark.co.nz uses is caravans. duvauchelle was included and will not be understood by web engines.